2009년 4월 24일 금요일

Two faces of Apple

Yale and My first Mac...
I first used Mac computer at Yale University in 1992 during my summer school.

My next Mac...
I bought first Power Mac in 1994 while I was doing my Masters degree in advertising in US.

Since then...
I had some distance from Mac, but came back again as Mac user thanks to ipod nano (white 2G).

Now I am using iMac 24 inch, ipod touch II 16GB and airport Extreme. So I would say I am the Mac User...

I am the loyal user of Apple products, but not for the company or employees there (of course except Steve Jobs). Here in Seoul, Korea...Apple Korea is somewhat famous for its lack of quality Service. You can tell it easily if you visit nation's biggest Apple community.

Apple users in Korea want Apple to expand business more here and more proctive presence of Apple. Korea is not small market. It is world 6th or 7th biggest market in terms of advertising.

And according to Goldman Sachs, in 10 to 20 years Korea can be the 2nd biggest (or richest) economy in the world. Apple can be better by leveraging global market more actively.


Here's just one example I encountered a couple of days ago. At the main page of Apple Korea, the main visual has miss-spelling. The copy is about just less than 8 words (just one line).

But how come it can be mis-spelled. This is reality of Apple in other country.
The word right after ipod should be changed into
"가", Not "이."

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