Our first user oriented video for our memory cards.
2010년 9월 30일 목요일
2009년 10월 16일 금요일
shall name most reliable memory card
Can memory card survive the weight of 1.6 ton SUV?
Check it out the video...
Check it out the video...
Premium Memory Card with Style from Samsung
Many people did not like memory cards out there now. It looks so boaring and not design oriented at all. But now the King of Memory Semicon, Samsung, introduces new kind of memory card. It is most reliable card in the market now with Water, Shock and Magnet Proof. And most of all, It is beautifully designed which fits with your premium device and your stylish lifestyle. Now people can find premium memory card that befits MacBook Pro and Leica Camera...with stylish metallic look...
2009년 5월 27일 수요일
The hottest dotcom company
Here's short quiz about the hottest dotcom company:
Q) The dotcom company once featured the cover of Time Magazine in 2000 and called as "A Company To Watch" by Time?
Q) The dotcom company introduced by Harvard as its case study "What's in a name?"
and executed the famous strategy taught in "marketing myopia" at least a year before Daum communication (formerly Hanmail in Korea) adopted the startegy?
Q) The dotcom company that said No to Intel when intel tried to invest more money into the company?
Is it google? Yahoo or that sort of dotcom company?
No. The company is Helloasia.com (formely "Asiamail.com").
If you are interested in learning once the hottest dotcom company, internet biz model and how some of the hottest company in the world disappear, pls look into helloasia.com. You can learn a lot from the company and those who involved in the company.
Q) The dotcom company once featured the cover of Time Magazine in 2000 and called as "A Company To Watch" by Time?
Q) The dotcom company introduced by Harvard as its case study "What's in a name?"
and executed the famous strategy taught in "marketing myopia" at least a year before Daum communication (formerly Hanmail in Korea) adopted the startegy?
Q) The dotcom company that said No to Intel when intel tried to invest more money into the company?
Is it google? Yahoo or that sort of dotcom company?
No. The company is Helloasia.com (formely "Asiamail.com").
If you are interested in learning once the hottest dotcom company, internet biz model and how some of the hottest company in the world disappear, pls look into helloasia.com. You can learn a lot from the company and those who involved in the company.
2009년 5월 17일 일요일
Why we do advertising?
In time of economic crisis, many companies cut the marketing money, especially advertising dollar. But that's the action taken by those who not knowing the marketing well. Advertising's effect is more visible and effective when others are not advertising.
Advertising does a lot to people including awareness building, preference/liking creation, etc.
I just encountered one case in point (why we have to do advertising).
Do you know Yu-Na Kim? She is the world figure skating champion from Korea. She is very famous for her outstanding skill and art in figure skating (she has charming face as well).
Yuna Kim is the spokesperson/model for Samsung's airconditioner in Korea. In air conditioner category, LG is the No.1 in the world in terms of Market share. Of course, in Korea market LG is the dominant No.1 in Air conditioner. But thanks to the Yn-Na Kim's recent championship and advertising featuring her, Samsung's Air Conditioner grabs No.1 spot already in some of big department stores. LG is losing share and Samsung with Yuna Kim's advertising gains big momentum in sales.
Advertising does a lot to people including awareness building, preference/liking creation, etc.
I just encountered one case in point (why we have to do advertising).
Do you know Yu-Na Kim? She is the world figure skating champion from Korea. She is very famous for her outstanding skill and art in figure skating (she has charming face as well).
Yuna Kim is the spokesperson/model for Samsung's airconditioner in Korea. In air conditioner category, LG is the No.1 in the world in terms of Market share. Of course, in Korea market LG is the dominant No.1 in Air conditioner. But thanks to the Yn-Na Kim's recent championship and advertising featuring her, Samsung's Air Conditioner grabs No.1 spot already in some of big department stores. LG is losing share and Samsung with Yuna Kim's advertising gains big momentum in sales.
How this happen? Samsung did not improve its air conditioner recently. The product is the same , but the only difference is advertising featuring Yuna Kim. Thanks to Yuna Kim, Samsung can deliver very positive Aad (Attitude toward Advertising). And this very positive attitude toward advertising is now translated into the attitude toward Samsung Product.
When people likes some ad, its liking/preference can spillover to the product thus creating liking/preference for product. This is why we have to develop very good advertising that can create liking/preference for both advertising and product. And this liking or preference in deed affect our purchase decision unconsciously as evidence by this case of Samsung Air conditioner taking over LG recently in Korea market.
2009년 4월 28일 화요일
If you think of purchase of Canon, you may rethink
How many of people around you have DSLR camera?
I see many around me. I don't have specific statistics, but Korea may be one of top in the list of DSLR penetration. For me, although I have 3 Digital camera (0ne Sony F717 and 2 Samsung compact DSC), I don't have DSLR yet. But I really like to have one soon (as long as I have confirmation from my wife) and based on my research, Canon is the top choice as is with its market share.
So I have kept my eyes on Canon DSLR camera. Especically, the new one they introduced recently have HD quality recording function and its video quality seems like that of very expensive movie camera.
But I picked up one news (4/25 Japanese Economic publication translated in English as East Economy) about Canon that will be of great interest to DSLR buyers.
5 of 12 product lines they introduced since 20005 have some sort of defects. Canon produces all its DSLR in Japan to maintain top quality production. What is happening to Canon? Internal people who worked there said that its clean room can not be kept clean and it seems that they have management issue in its production facility.
Japanes companies are well known for their reputation of highest quality. But when Canon, the nation's No.1 company in DSLR, has product (manufacturing) issues, consumers with automatic trust of Japanese company now should rethink of that option and consider this fact.
So which brand of DSLR I should consider now when Apple does not make one and
Leica is way much inflated in terms of price based on its reputation of lens?
I see many around me. I don't have specific statistics, but Korea may be one of top in the list of DSLR penetration. For me, although I have 3 Digital camera (0ne Sony F717 and 2 Samsung compact DSC), I don't have DSLR yet. But I really like to have one soon (as long as I have confirmation from my wife) and based on my research, Canon is the top choice as is with its market share.
So I have kept my eyes on Canon DSLR camera. Especically, the new one they introduced recently have HD quality recording function and its video quality seems like that of very expensive movie camera.
But I picked up one news (4/25 Japanese Economic publication translated in English as East Economy) about Canon that will be of great interest to DSLR buyers.
5 of 12 product lines they introduced since 20005 have some sort of defects. Canon produces all its DSLR in Japan to maintain top quality production. What is happening to Canon? Internal people who worked there said that its clean room can not be kept clean and it seems that they have management issue in its production facility.
Japanes companies are well known for their reputation of highest quality. But when Canon, the nation's No.1 company in DSLR, has product (manufacturing) issues, consumers with automatic trust of Japanese company now should rethink of that option and consider this fact.
So which brand of DSLR I should consider now when Apple does not make one and
Leica is way much inflated in terms of price based on its reputation of lens?
2009년 4월 24일 금요일
Two faces of Apple
Yale and My first Mac...
I first used Mac computer at Yale University in 1992 during my summer school.
My next Mac...
I bought first Power Mac in 1994 while I was doing my Masters degree in advertising in US.
Since then...
I had some distance from Mac, but came back again as Mac user thanks to ipod nano (white 2G).
Now I am using iMac 24 inch, ipod touch II 16GB and airport Extreme. So I would say I am the Mac User...
I am the loyal user of Apple products, but not for the company or employees there (of course except Steve Jobs). Here in Seoul, Korea...Apple Korea is somewhat famous for its lack of quality Service. You can tell it easily if you visit nation's biggest Apple community.
Apple users in Korea want Apple to expand business more here and more proctive presence of Apple. Korea is not small market. It is world 6th or 7th biggest market in terms of advertising.
And according to Goldman Sachs, in 10 to 20 years Korea can be the 2nd biggest (or richest) economy in the world. Apple can be better by leveraging global market more actively.
Here's just one example I e
ncountered a couple of days ago. At the main page of Apple Korea, the main visual has miss-spelling. The copy is about just less than 8 words (just one line).
But how come it can be mis-spelled. This is reality of Apple in other country.
The word right after ipod should be changed into
"가", Not "이."
I first used Mac computer at Yale University in 1992 during my summer school.
My next Mac...
I bought first Power Mac in 1994 while I was doing my Masters degree in advertising in US.
Since then...
I had some distance from Mac, but came back again as Mac user thanks to ipod nano (white 2G).
Now I am using iMac 24 inch, ipod touch II 16GB and airport Extreme. So I would say I am the Mac User...
I am the loyal user of Apple products, but not for the company or employees there (of course except Steve Jobs). Here in Seoul, Korea...Apple Korea is somewhat famous for its lack of quality Service. You can tell it easily if you visit nation's biggest Apple community.
Apple users in Korea want Apple to expand business more here and more proctive presence of Apple. Korea is not small market. It is world 6th or 7th biggest market in terms of advertising.
And according to Goldman Sachs, in 10 to 20 years Korea can be the 2nd biggest (or richest) economy in the world. Apple can be better by leveraging global market more actively.
Here's just one example I e
ncountered a couple of days ago. At the main page of Apple Korea, the main visual has miss-spelling. The copy is about just less than 8 words (just one line).But how come it can be mis-spelled. This is reality of Apple in other country.
The word right after ipod should be changed into
"가", Not "이."
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