Design and Marketing

When marketing is basically about communication with consumers and 4P is in big part of what constitute Marketing, design can be part of bigger space of Marketing.

But in terms of coustomer perspective, will you be more attracted to marketing or design?
I bet we are more attracted and responsive to WOW and stylish design. It is human nature that we are more attracted to hansome and pretty people.

When there are both CMO and CDO at one company, I guess that company is in better position to deliver true customer value. It should do that easily when it has good marketing and communication program and beautifully designed product or service.

I guess Samsung achieved its brand status (Top 21 Brand) by incorporating both design and marketing. But if we look at Apple, its marketing, I believe, is somewhat at average level. But its design (along with its UX) is really stunning and we can assume that, by Apple case, Design alone can win the game. So maybe design is more powerful in this regard. What do you think?
(I am a marketer, but I always think to myself that I am designer in communication)