http://news.chosun.com/site/data/html_dir/2009/03/13/2009031300862.html (Chosun daily's article in Korean)
From weekly biz (3/14/'09) in Chosun dailly newspaper, there was an article about Standford professor Chip Heath's popular book "Made to Stick."
Things I found useful in the articles are;
- State the key idea/message first in writing email (just avoid burying the lead)
- 6 principles: Simplicity, Unexpectedness, Concreteness, Credibility, Emotion and Story
- Biggest ROI is "Concreteness"
- becareful in using "Unexpectedness"
- Please avoid "Curse of knowledge" meaning that you don't have to use difficult message or wording to look you know a lot more than others... it just makes other people don't get what you say. What matters is Simple and clear message.
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